What r/ppc keeps asking for

Clear, actionable guidance and tools to adapt to Google Ads' ongoing automation and AI/bid

Users repeatedly ask how to respond to Google’s updates (bid-strategy changes, AI/Max, PMax, broader match) and want playbooks, diagnostics or UI tools that show what to change and why.

Easier ways to test and ship landing page changes and improve conversion rates

People report optimizing ads constantly while landing pages sit unchanged for months and want faster A/B testing, templates or integrations that make campaign-specific landing pages cheap to build and test.

Prescriptive guidance or templates for campaign structure and match-type strategy under a

Many ask whether to consolidate or granularize campaigns, which match types to use (broad/phrase/exact), and how to structure accounts when budgets are tight — they want clear templates/decision trees.

Tools, checklists and benchmarks to evaluate agencies, set pricing, and manage agency→in‑h

There are multiple posts about worry over agency performance, undercharging, hiring a specialist, and bringing paid media in‑house — callers want evaluation frameworks, rate benchmarks, and handover playbooks.

Reliable conversion tracking, lead validation, and reporting that prevents fake leads and

Advertisers are struggling with fake leads/gclid noise, unclear conversion signals and clients who ignore reports — they want robust lead validation, tracking sanity-check tools, and client‑friendly reporting templates.