Demand board · computed October 19
What r/emailmarketing keeps asking for
Recurring demands mined from the community's top posts this week, with the threads as receipts. Not invented: if it's listed, people are actually asking.
New reliable engagement and attribution metrics (since open rate is unreliable)
People are asking for better metrics and ways to attribute revenue when opens are inflated by Apple Mail Privacy Protection and support docs don't help — e.g., what to report instead of opens and how to track which email
Deliverability diagnosis, remediation, and reputation segmentation tools
Senders want tools and clear guidance to diagnose why legitimate emails land in spam or are flagged as phishing, and whether reputation should be separated by subdomain/mail-from/transactional vs. marketing
Recommendations and affordable ESP/platforms, integrations, and setup help for different‑s
People are asking for platform recommendations, pricing options (especially for non-profits), integrations (Pipedrive), and step‑by‑step setup/automation help for small clients and high‑volume senders
A single source for changes, rules, and product/network updates in email marketing
Users want an easy way to keep up with law changes, anti‑abuse policy updates, vendor features (e.g., Yahoo Sender Hub), and deliverability-impacting platform changes like Apple MPP
Simple, secure one‑click unsubscribe / List‑Unsubscribe tooling and examples
Developers and senders need clear libraries/examples and safe token patterns to implement List‑Unsubscribe (including List-Unsubscribe-Post) without breaking security or compliance
Get the board when it changes
Thinking of engaging here? Check r/emailmarketing's self-promotion rules first, and the wider method in the Reddit playbook. Thread Otter runs this same mining continuously on YOUR buyers' communities, with replies drafted when someone asks for what you build: start free.